BRUTALE HYDROGEN

MV Agusta and fashion go hand in hand.

Kind of like bacon and eggs. Or gin and tonic. Or insolvency and Persian rugs.

MV Agusta have entered into a partnership with the exclusive Hydrogen clothing company. The new Brutale range of clothing items now admits MV Agusta riders into the world of fashion.

Hydrogen is a new generation company and offers a new look with an aggressive product line, which will punch you in the face if you keep looking at it like that. Hydrogen is one of the leading brand names in luxury sportswear and its products are only to be found in the most prestigious boutiques in Italy and around the world.

It is also an element which makes up 75% of the universe, is the main component in water, which we don't recommend drinking; and is the main component in ethanol, which we do recommend drinking.

As a result of the partnership, MV Agusta have created the Brutale Hydrogen. Unlike the element, the Brutale Hydrogen does not have an atomic mass of 1.00794g/mol.

The logos on the Brutale symbolise Hydrogen's strong points; the desire to succeed and to become the first company in the world of fashion to have the courage to participate in a co-branding exercise with the most exclusive motor cycle company in the world, and some other stuff that the lady who wrote the press release didn't include although the beginning of the sentence sort of indicated that she would.

Yes, I will have a top-up. Thank you very much.

It all went downhill after this. The next line said "In fact, this collaborative effort with the MV Agusta Group began a few years ago with the creation of the limited edition collection for the Brutale and F4."

Which indicates that MV Agusta riders may have already been admitted into the world of fashion. A few years ago. A difficult thing for this writer to believe, having seen what Boris was wearing when he rode the 312 down to Phillip Island, but there you go.

MV Agusta are making a hundred of these beasts. You can buy them at MV Agusta dealers.

Or you can order them at the ten most prestigious clothing boutiques in Italy. We know you guys shop there all the time.

In fact, this weekend I was going to go down to the MV Agusta dealer to kick a few tyres, but I decided I would go to one of the ten most prestigious clothing boutiques in Italy.

You too?

SNAP!

Oh, and you have one of those computator things you can order them on the interweb at www.hydrogenjeans.com.

Once you've ordered them from the prestigious clothing store that you spend your weekends in, they will send you to your MV Agusta dealer. Personally, I'd cut the PCS out of the loop, but I'm just like that.